This Sunday, Well Styled will be hosting a Specialty Shopping Trip at Title Nine. The event was created for women to find some fantastic looking and durable workout wear while learning more about the specialty stores in our community. In 2010, Well Styled wants to bring “personality” to many of the stores you may pass by as you head to work, class, or to your kidos baseball practice. We hope that the quick Q&A below with Assistant Manager – Paige Frederick-Pape, helps in getting to know Title Nine a little more.
To attend our shopping event at Title Nine, click here.
How long has your store been open and what was the inspiration behind opening your business?
Title Nine opened in Austin on March 13, 2009. Title Nine as a catalog company, was founded in 1989 by former collegiate athlete, Missy Park. Missy still owns the California-based company, and has successfully expanded into the retail storefront with 15 stores from California to Texas to Minneapolis. Everyone on our team, from Andrea to myself, and including Patricia, Susan and Suzanne, live locally and are athletes in sports uniquely our own. Having a local store enables us to channel the energy and excitement of the catalog directly to Austin women. We support women’s participation in sport; understanding that in a busy life staying active is beyond being healthy, it is empowering, it is confidence-building, it’s playful and liberating, and most importantly it is self-care. We are here to offer women, “clothes that move, for women who are on the move”. Our clothes will: transition from a workout to errands, offer easy care and comfort, present a long-lasting value, and all-the-while looking feminine, cute and stylish.
What’s your favorite part of running your business?
Our customers. We meet the coolest, most inspirational and interesting women on a daily basis. I’ve never worked in any environment where such an energetic, enthusiastic, diverse group of women come in front of me every day. It is a pleasure to meet such loyal, long-term Title Nine catalog customers; and there will even be days when half our shoppers are from out-of-state (having seen our sign from across the street). We’ve had the opportunity to offer solutions for women looking for workout clothes, a summer dress or a great sports bra. Helping someone, knowing our customers by first name and establishing working friendships with gals from our in-store Boot-Camp have been some of the high-points from my personal experience. Undoubtedly the most rewarding event is finding the perfect bra for a customer (whether an everyday or sports bra). These women leave the store with such excitement in their faces-it changes their posture, their attitude, their shape, and their outlook about fitness. Without question our bras are the most important item we put on every day.
What’s your favorite item(s) in your store?
Aaahhh such a loaded question………our Tomboy collection (of dresses, skirts, tanks, and tees) for its softness, classic lines and beautiful colors. It is easy care, versatile, and is great for travel. Our Spring 2010 yoga collection is a breathtaking array of color and design, with tanks and cover-ups for the “after-class errands”. It makes a non-yoga gal like me want to embrace the “om”. For bras, hands down it is the “3 Reasons Bra” this is a Moving Comfort sports bra with adjustable straps and band for long-wear and custom fit.
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